nevermindthemode

get all your ideas for fashion here

velvet sport

velvet sport

Juicy Couture zipper hoody, $110
Velvet top, €20
Velvet shorts, $58
Nike Blazer hi suede vntage gorge grn/sail, £65

velvet

velvet

Ralph Lauren Collection long sleeve evening gown, $960
TopShop sleeveless dress, £18
Velvet cocktail dress, £20
Kimberly Ovitz long sheer skirt, $210
Vivienne Westwood Red Label cotton skirt, $178
Acne velvet pants, £140
Acne velvet pants, £175
TopShop floor length skirt, £30
Velvet pants, $22
Jimmy Choo flap handbag, $2,995
Ecote slouchy bag, $30
Old Navy velvet handbag, $8.99

h&m time

h&m time

H M jumper sweater, £20
H M short shirt, £4.99
H M short leather skirt, £20
H&M hemp shoes, £35
H M leather shoulder handbag, £15
H M metal jewelry, £6.99
H M metal necklace, £6.99
H M metal jewelry, £2.99

96 upside down elephants


http://96upsidedownelephants.blogspot.com/2011/09/new-start.html

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Alexa Chung for Madewell


She is gorgeous as allways in this video and I like it even more because she is in her own style her own element and it suits her so well!
At the last New York Fashion Week Autumn Winter, the model / it-girl / presenter / muse / fashionista … Alexa Chung showed her first collection with Madewell. It’s so successful that the collaboration did not stop there, now September 22, the second capsule collection will be online. Polka dots, glitter, palm trees, leopard prints, shirts, dresses and boots. Every single one of these looks are great!! I particularly like looks 4, 6 and 12. The mixes of prints and the preppy vintage look is amazingly well done. How could we expect any less from the queen of this goodie two shoes/preppy look. So without further ado I present to you Alexa Chung’s amazing collaboration with Madewell:

Rookie Mag


The blogger wants to speak to teenagers in a relaxed tone.
While most students are focused on going back to school, Tavi Gevinson launches her first website. The American fashion blogger of 15 years has just announced the birth of Rookie Mag by posting a strange self-portrait on her blog Style Rookie. She will post three articles per day. “I’m still in school and I can not stay behind my computer all day,” recalled the girl. Rookie Mag addresses a theme each month: Beginnings in September and probably Transformation in October.

Tavi Gevinson ended up not collaborating with the journalist Jane Pratt, former editor of Sassy, for the sake of independence: “I just wanted to keep all the control. It was important to me that we remain independent “said she in WWD, before explaining that she still receives the assistance of the New York Media group for the management of her advertisements. Jane Pratt is still as “godmother” on page 37 contributors, which is also listed its entire team of editors. Actors Jack Black, Zooey Deschanel and Miranda July could write occasional editorials. I can’t wait!

Burgundy


Forget camel, red or other kakis, this autumn burgundy is in the spotlight. And brands did not miss out on this new trend. In lookbook or shows, whether it’s the Kooples, Swildens, Zara, Ba & sh, Sandro or Maje, everyone gives it a chance. On the edge of dark red, burgundy and it’s plum and eggplant flavors well with neutral colors, nude, but also reds and pinks.

Trésor Midnight Rose de Lancôme with Emma Watson


From Burberry to Lancôme, there is only one step, correction, a haircut for Emma Watson. For several months, we waited anxiously to discover the new film for Lancôme. Their youngest muse ever keeps on getting herself noticed. After seeing her on the red carpet promoting the latest Harry Potter, Emma Watson now presents her latest film.
After having discovered her to be their muse, having followed her in the streets of Paris during the shooting, having discovered the first images and making-of, the beautiful Emma Watson is finally revealed, more bewitching than ever.
In the streets of Paris or in a library, Emma plays a young and optimistic girl who finds love at a street corner, helped by luck. She says, like all Lancôme perfumes, there is a dose of mystery. But this time, it is with the enthusiasm and youth of Emma that it is combined.




Charlize Theron alongside cinema icons for j’adore Dior


Dior has found its new four darlings for its famous perfume J’adore. Though some seek it-girls of the moment, in the French house, the focus is above all on the icons of cinema!
Grace Kelly, Marlene Dietrich, Marilyn Monroe and Charlize Theron are the stars of the latest Dior campaign. Filmed exclusively in the ‘Galerie des Glaces’ at the ‘Château de Versailles’, it’s an exclusive collaboration between Jacques Annaud and Dior. Annaud has got a very sensible sense for fashion and is a perfectionist (a quality you can see and feel when you look at the video). He knows how to focus on the beauty of every single detail. The movie is a mix between the history and the beauty of the most feminine icons. For more information about the campaign click HERE.

Lanvin I know you want me


Irresistible! Karen Elson and Raquel Zimmerman working their hips on some Pitbull wearing Lanvin, totally offbeat and totally awesome. The s new lanvin campaign video has been all over the net lately for its eccentricity and simplicit.
The campaign video is not a revolution in itself, many brands such as Chanel, Prada or Miu Miu have already tried it. Alber Elbaz has followed the example of Prada, adding a touch of madness specific to the creator who invites himself at the end of the clip.

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